seo and internet marketing tips and advice

Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

Be sure links to your site and within your site use your keyword phrase. In other words, if your target is "blue widgets" then link to "blue widgets" instead of a "Click here" link.

Focus on search phrases, not single keywords, and put your location in your text ("our Palm Springs store" not "our store") to help you get found in local searches.

Don't design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won't cut it. Spiders can crawl text, not Flash or im...

Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.

Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you're splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html. Ditch the index.html...

Frames, Flash and AJAX all share a common problem – you can't link to a single page. It's either all or nothing. Don't use Frames at all and use Flash and AJAX sparingly for best SEO results.

Your URL file extension doesn't matter. You can use .html, .htm, .asp, .php, etc. and it won't make a difference as far as your SEO is concerned.

Got a new web site you want spidered? Submitting through Google's regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.