keywords

In SEO Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase

Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, Internet marketing for your business...

Focus on search phrases, not single keywords, and put your location in your text ("our Palm Springs store" not "our store") to help you get found in local searches.

Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

Search engines want natural language content. Don't try to stuff your text with keywords. It won't work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.