seo and internet marketing tips and advice

To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.

Videos that show up in Google blended search results don't just come from YouTube. Be sure to submit your videos to other quality video sites too.

Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

Use the words "image" or "picture" in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

Enable "Enhanced image search" in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

Add viral and social components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.

Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.

When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for "cache:URL" where you substitute "URL" for the actual page. The newer the cache date the better. If the page isn't there...

If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.

Check your server headers. Search for "check server header" to find free online tools for this. You want to be sure your URLs report a "200 OK" status or "301 Moved Permanently " for redirects. If the status shows anything else, check to be sure your...