seo and internet marketing tips and advice

Get the owner or CEO blogging. It's priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

Use captions with your images. As with newspaper photos, place keyword rich captions with your images.

Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

You're better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.

There are two ways to NOT see Google's Personalized Search results: Log out of Google Append &pws;=0 to the end of your search URL in the search bar

Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you'll get backlink juice out of it.

See if your hosting company offers "Sticky" forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.

Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.