seo and internet marketing tips and advice

Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.

Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newsletters and e-zines.

You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.

Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

Give them something to talk about. Gain inbound links through link bait. Create a lot of good content that may be about your industry, but not always about selling your products or services. Linkbaiting is simply good content.

Give each page a focus on a single keyword phrase. Don't try to optimize the page for several keywords at once.

SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.